Take the guesswork out of Audio and Podcast Advertising with Brand Lift Studies.
Know how well your audio & podcast campaigns are supporting your marketing objectives with brand lift.
Purpose-built for audio, our intuitive brand lift UI includes a wide range of filtering and segmentation parameters that meaningfully simplifies and streamlines the process of setting up a brand lift study.Additionally, Veritonic’s brand lift can be run for target audiences of any size, measuring both controlled and organic exposure across broadcast radio, streaming audio, podcasts and more, enabling you to:
Understand how each of your audio assets are achieving your goals as it relates to brand awareness, favorability, purchase intent and recall
Leverage actionable insights to adjust your campaigns based on what’s working (and not working)
Make informed decisions around every element of your audio campaign, including creative performance and ROI
Understand how your audio campaigns and investment are contributing to your overall goals and objectives including product promotion, lead generation, brand loyalty, increasing your revenue, and more