Unlocking the Power of Audio Ads 

If you or your clients are currently prioritizing investments in outdoor, display, social, and video ads over audio, it may be time to rethink your media strategy.

At Veritonic, we firmly believe that knowledge is power. That’s why we are committed to uncovering and sharing fresh insights into the effectiveness of audio advertising.

Recently, we conducted a comprehensive study of hundreds of podcast listeners across the U.S. to understand their perceptions of audio ads in comparison to other channels like outdoor, display, video, and social media.

Our findings reveal actionable insights into consumer sentiment regarding audio ads, including optimal frequency practices, the impact of personalization, and even their influence on mental health.

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