What do Programmatic Audio Ads Sound like in the U.S.?
Podcast advertising continues to rise in the US, with more than 214M 18+ consumers in the U.S. listening to audio monthly.
According to the IAB, programmatic ad buying of podcasts has been steadily growing since 2019 — reaching a total of 8% of the total podcast ad spend last year.
Regardless of how a podcast ad is bought and served, it's more important than ever that marketers create highly prescriptive and optimized ads in order to ensure that their message both resonates and results in strong ROI.
In April of 2023, Veritonic and Acast teamed up to analyze the commonalities in audio creative of YTD podcast ads served programmatically in the US. Download the free infographic below to learn what they uncovered.