What do Programmatic Audio Ads Sound like in Australia and New Zealand?
The transacting of audio ads programmatically continues to grow year-over-year. No matter how your audio is bought and sold, it's critical that marketers create highly prescriptive and optimized ads in order to ensure that their message resonates with their target audiences and results in strong ROI.
In April of 2023, Veritonic and Acast teamed up to analyze the commonalities in audio creative of podcast ads served programmatically in AU and NZ year-to-date.
Download the free infographic below to learn what they uncovered.