Podcast Power Shopping

In response to the evolving landscape of  consumer preferences and behaviors in shopping, we sought to delve deeper into the unique appeal of podcast advertising compared to other channels during crucial shopping periods like back-to-school & the holidays.

Our latest study aimed to uncover never-before-seen insights into how consumers perceive and respond to podcast ads in contrast to platforms such as TikTok, Facebook, Instagram, and YouTube. We explored various facets of consumer behavior, including their timing of purchases, preferred promotional incentives like discounts and free shipping, as well as their device preferences when engaging with podcast ads—whether through smartphones or desktop computers.

By shedding light on these dynamics, our data highlights the growing influence of podcasts in shaping purchasing decisions and offers valuable insights for advertisers looking to maximize impact in these competitive reasons. 

Complete the form below to download your free copy.