2022 Podcast Ad Checklist
Creating the Most Resonant Podcast Ads
An increasing number of brands are incorporating podcast advertising into their marketing mix to effectively reach their target audiences, as it is a proven channel for brand awareness, lead generation, and sales. By creating relevant and resonating audio ads, brands are in the ears of their target audiences at the right place and the right time, forming an intimate & consistent connection with them.
The Veritonic platform combines research, testing, and performance solutions to assist brands in making the smartest & most informed decisions in audio.
Rooted in Veritonic best practice, this checklist is designed to help brands and marketers put their best foot forward when creating compelling and memorable ads to run on podcasts.