2023 Audio Intelligence Summit
Partnership is the New Pre-Roll
Advertisers are evolving their approach to audio, leaning into opportunities to co-create custom content and insert subject matter experts into conversations with reputable podcast hosts. Watch as Samantha Sweig from Havas Media and Scott Marino from Morning Brew as they unpack the evolution of content partnerships and effective measurement, sharing perspectives from both the publisher and advertiser/agency point of view. Viewers will gain a better understanding of how to identify and strategize opportunities for partnership, and how to measure the impact these partnerships have on brand health and in-market KPIs.