Podcasts are about to enter a new era of monetization. We are in a time where a single person with a microphone is enough to build an audience, ushering in a new era for creators and listener excitement in the space. However, having a unique voice and a mic doesn't necessarily lead straight to successful monetization. As podcast buying becomes more audience- and behavior-based, tracking listener trends and measuring outcomes becomes critical. During this session, we will look at new listener trends that have emerged; understand how advertisers can better adapt to evolving media; and dive deeper into the victories and challenges associated with measurement, gaining an understanding of what is holding back growth and possible solutions for the future.