New York, New York – June 24, 2022 – Veritonic, the industry's comprehensive audio analytics and research platform, announced today a three-part webinar series titled Podcast Listener Insights. The informative series will provide brands, agencies and marketers with new and exclusive data on the media consumption, engagement, and purchase propensities of podcast listeners in the U.S. based on data from Veritonic’s best-in-class Creative Measurement product.
The first of the three-part webinar series will take place on Thursday, June 30th at 2pm ET. In this webinar, Veritonic’s VP of Marketing, Kristin Charron and Digital Marketing Manager, Theresa Vallejo, will dive deep into the consumption habits of U.S. podcast listeners, providing data and insights around platform and device usage, the role that geography and age play in consumption, sound preferences, and more.
A sample of the key findings include:
- 62% of those surveyed prefer to listen to podcasts on YouTube
- 44% of those surveyed listen to podcasts on an Amazon Alexa smart speaker, as opposed to 18% that listen on a Google Nest, and 7% on an Apple Homepod
- 26% of those surveyed prefer to consume television shows and movies on a mobile device or computer as opposed to a television
The full results of this study will further inform the creative strategies of brands, agencies, and marketers that are currently leveraging audio and podcast advertising by providing them with a deeper understanding of when and how their audiences engage with a wide range of media, devices, platforms, and services.
To learn more and reserve your seat for the webinars, click here.
Brands and agencies use Veritonic’s platform to research, test, and measure the ROI of audio assets including audio logos, audio ads, podcast ads, and more at every stage of a campaign. The resulting insight enables them to data-back their investment in audio and podcasting, mitigate risk through optimization, and increase campaign effectiveness while providing their audiences with highly engaging listening experiences. The company recently launched its audio-first Attribution solution to help brands track and measure campaign performance across any app, hosting platform, or listening device.
About Veritonic
World-renowned brands, agencies, publishers, and platforms rely on Veritonic's comprehensive audio analytics and research platform to research, test, and measure the ROI of their audio assets and campaigns pre-market, in-market, and post-campaign. The resulting insight enables clients to gain confidence in their audio investment, mitigate risk through optimization, and increase their return as they engage consumers with compelling audio experiences. For more information, visit https://www.veritonic.com.