Podcast Consumption on YouTube
An impressive 78% of podcast listeners who are aware of YouTube have actively utilized its free version to consume podcasts.
As a measurement provider, it’s important that we not only understand that podcast listening is happening on YouTube and can measure it, but how and why consumers are listening there.
With this in mind, we are pleased to unveil new data into U.S. podcast listeners' use of YouTube to consume their favorite shows.
Fill out the form below to learn what we uncovered.
