Discover how Entain and AdsWizz partnered with Veritonic to optimize Bwin’s first podcast campaign — and achieved measurable lifts in awareness, favorability, and intent.

In this case study, you'll learn:

  - How creative elements like humor, music, and sports themes impact podcast ad performance
  - What targeting and messaging strategies helped Bwin connect with core audiences
  - The role of Veritonic’s brand lift measurement in validating and optimizing results
  - Key insights on how to craft high-impact audio ads across podcast and CTV environments

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