The Full Scoop: Why Tostitos Needed an Iconic Audio Logo
In this insightful discussion, John Taite (Made Music Studio) will sit down with PepsiCo's Hana Golden (Director, Marketing Communications, Tostitos Trademark) to discuss the strategy, creation, and analytics behind one of the most powerful (and delicious!) audio logos in the CPG vertical. From the role audio plays in Tostitos' overall marketing strategy to its impact on reach and revenue, you'll take away insights, inspiration and the perfect recipe for sonic success.
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Who doesn't love a good success story?
An increasing number of brands across all verticals are seeing major success from their audio investments by battle-testing their creative before, during, and after running it. Check out some of those results below.