In this insightful discussion, John Taite (Made Music Studio) will sit down with PepsiCo's Hana Golden (Director, Marketing Communications, Tostitos Trademark) to discuss the strategy, creation, and analytics behind one of the most powerful (and delicious!) audio logos in the CPG vertical. From the role audio plays in Tostitos' overall marketing strategy to its impact on reach and revenue, you'll take away insights, inspiration and the perfect recipe for sonic success.
