Lights, Camera, Audio!
Audio has a profound and undeniable power to move us as human beings, both physically and emotionally. In the realm of promoting feature films, studios and networks are entrusted with a narrow window— typically two to two-and-a-half minutes—to capture their audience, and 50% of that effort is audio.
In April of 2024, we surveyed hundreds of consumers to understand just how impactful audio is as it relates to films, film trailers, soundtracks, and more. The results were nothing short of eye-opening, underscoring the increasing need for studios and production companies to invest in testing the audio that they choose to represent their films in order to increase the attractiveness, resonance, and overall experience between their target audience and their content.
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