An increasing number of brands are incorporating audio into their marketing strategies each year, and for good reason. Consumers are listening to more audio and podcasts than ever before, and the mobile-first, intimate medium allows advertisers to reach audiences in the right place, at the right time, and with a resonating message.
As the consumption of audio continues to burgeon across music streaming platforms, podcasts, smart speakers, and more, what a brand sounds like is becoming as critical to audience engagement and retention efforts as what it looks like.
Each year, we release an Audio Logo Index comprised of data from our world-class campaign performance solution. The 2022 Index measures and ranks the audio logos of nearly 90 brands that are successfully leveraging the medium to engage their audiences, increase their reach, and grow their market share.
Brands in the 2022 report include State Farm, O'Reilly Auto Parts, Lexus, Febreze, Jergens, Oreo, Netflix, PlayStation, HBO, KFC, Taco Bell, Kay Jewelers, Wayfair, and more.
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Download Your Copy of the 2022 U.S. Audio Logo Index